CX and Design

Treated right, customers come back.

Centre on the Customer

Businesses are moving to a new approach to design. Successful design now must be agile, data-infused, targeted and developed with a genuine understanding of your customer. Great digital joins your purpose to customer needs. Only companies who translate customer understanding into trusted products will win the race to profit.

Capabilities

Our Smarter How

CX Strategy

We harmonise our clients and their products to the patterns of their customers needs to deliver the right customer experience.

Product, System & Service Design

We prototype our designs to grow product performance. We discover and measure what customers use and hang that onto our clients’ business processes.

Customer Data Platforms

Competition is driving greater investment in customer relationships and data is at the heart of this play. We help clients to execute data strategies across the enterprise which personalize engagement and become more predictive around customer needs and business opportunities.

Product & CX Innovation

Entrenched data and content structures limit the ability of companies to become customer-first. They restrict growth potential. Understanding of why and how data structures wrap around products and customer workflows empowers you to make the right moves. We help clients evaluate their IT to turn customer needs and wants into compelling new products, services and experiences that drive profitability.

Our Latest

Facebook Fights Belgian Ban On Tracking Users (And Non-Users)

Facebook is challenging a ban on tracking citizen data by the Belgian Government which prevents it collecting information from users and even non-users under EU law. The company tracks local users surfing habits, including millions of Belgian residents who aren’t even part of the social network.